Service Marketing

Introduction to returns market Session 1 ? fork schedules ? Total attach and credits ? Break-up of total subject attach Course performance 40% { soul assignment 40%.} ? Examination system- 60% ? Moodle ? Rules within the carve up Discipline, mobile ? Other issues Plagiarism, copying, deadline violations ? How to get word and prepare for the examination. Points to be interpreted note of: Introduction to work ? What are usefulnesss? ? Why utilitys merchandising? ? Service and technology ? Characteristics of services compared to goods ? Services marketing mix ? Staying concentrate on the customer Examples of service industries ? Healthcare ? Hospital, medical practice, dentistry, shop center care ? Professional Services ? Accounting, legal, architectural ? financial Services ? Banking, investment advising, insurance ? Hospitality ? Restaurant, hotel/motel, bed & breakfast ? move resort, rafting Examples of service industries (continued) ?Travel ? Airline, travel agency, theme commonality ?Others ? Hair styling, pest control, plumbing, lawn maintenance, advise services, health club, interior radiation diagram Figure 1.

2 Tangibility spectrum Salt ? lenient Drinks ? Detergents ? Automobiles ? Cosmetics ? Fast-food outlets ? intangible asset Dominant Tangible Dominant ? Fast-food outlets Advertising agencies Airlines Investment focusing Consulting Teaching ? ? ? ? ? % of gross domestic product attributable to service 2006 Why study Services Marketing? ?Service-based economies ?Service as a busin ess imperative in manufacturing and IT ?Dere! gulated industries and professional service needs ?Services marketing is distinguishable ?Service equals salary ?Service and technology How technology has influenced the development of services ?Provided the capableness for new service offerings ?Offering new ways to slant service ?Enabling customers and employees ?Extending the global reach of services ?The mesh is a service ?The paradoxes and dark side of...If you want to vex a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay