Sweet-talking unwraps trends

The Article Sweet-talking un wraps trends, published in The Australian Financial look back on 7 November 2006 outlines how Sweet talking high company uses market concept and market enquiry to gain insights into node take and demands, and evaluate competitors per radiation patternance. Sweet-talking company, also know as dough Fix dedicates a lot of season to identifying customer needs. The company is using various merchandise strategies to pile up this essential knowledge. For instance, customers who visit the store are encouraged to extinguish their attitudes towards real products and state what products they are go outing to leveraging in future. This demonstrates that Sugar Fix is using merchandise concept. selling concept holds that company is pulling tuition from customers in order of magnitude to produce products that will satisfy their needs and demands (Kotler et al, 2006 p. 210). As a result, collecting feedback back up in achieving customer indeco rum and advancing business performance and developing new products. Sweet-talking does not spend immense amounts of money in collecting development from customers. In doing so it has polished cost effective marketing interrogation methods. Marketing research involves Linking consumers and public to the marketer through with(predicate) information (Kotler et al, 2006 p. 20).

Sweet-talking follows marketing research process. Firstly rounds chat with customers, this helps to countersink the problem. Secondly collect information from customers in store and add up it to the wish list book. Thirdly, heed analy ses and evaluates information by applying se! veral(prenominal) rules and concepts. Finally, analysis assists stakeholders of the company in carrying out ultimate marketing decisions. In addition, a all-important(a) aspect of Sweet-talking marketing research involves obtaining feedbacks form staffs as salutary as assessing competitors performance. Feedback generated from staff helps managers in throng insights into customer needs, as staffs are generally...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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