Starbucks

Chapter 1 Concepts a. Describe the main business of the MNC. Starbucks is the premier roaster and marketer of specialty coffee in the world. Starbucks Corporation was formed in 1985 and its common stock trades on the NASDAQ Global Select ware (NASDAQ) under the symbol SBUX. Starbucks (to dieher with its subsidiaries, Starbucks or the Company) purchases and roasts high-quality whole chance on coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blend beverages, a variety of complemental color food items, a selection of premium teatimes, and beverage-related accessories and equipment, originally d iodin Company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark by means of other channels such as licensed retail stores and, through certain of its licensees and truth investees, Starbucks produces and sells a variety of ready-to-drink beverages. (AR, p. 1) b. What is the aim of the MNC according to the annual survey? The Companys physical object is to maintain Starbucks stand as one of the most know and respected brands in the world (AR, p.1). Its mission statement is: To embolden and nurture the homophile spirit - one person, one cup, and one neighborhood at a time. (http://me.starbucks.

com/en-US/_About+Starbucks/Mission+Statement.htm, 2008). c. Describe the external business methods apply by the MNC (such as exporting, importing, international correlative ventures, development of remote subsidiaries, etc.). Starbucks has three reportable operating atoms, and from each one segment provide d the indicated percentage of total net reve! nues for fiscal yr ended September 27, 2009 (fiscal 2009): United States (US) (73%), outside(a) (19%), and Global Consumer Products multitude (CPG) (8%) (AR, p. 1). The international segment of the company operates principally through licensing agreements as well as with joint ventures. To promise the supply of high quality coffee beans and teas...If you want to get a encompassing essay, order it on our website: BestEssayCheap.com

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