Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 8

Business Plan - Essay Example Food provision market is a market that is constantly growing and at a high rate. Food provision is turning to be more professional in order to attract customers in the growing market. The market is assumed to be constant with no seasonal trends since its target customers work daily hence sales are expected to be constant throughout. The market is segmented in that there are quality hotels, restaurants, fast food and some providing food in open air kiosk. Oyster hotel is expected to include services of a quality hotel through provision of quality dishes and also meet the demands of travellers by providing fast foods. (Clifford, 2001) The hotel industry has varied customers. There are residence customers who usually frequent quality hotels for rooms. There are also travellers who mainly buy fast foods to consume as they are travelling and there are usual customers who frequent hotels for quality dishes in a relaxing atmosphere or to hold discussions as they take their meals. The hotel will be targeting all these customers. The hotel will use a variety of marketing strategy aimed at attracting and retains customers. The business will look toward cutting an edge in the market through provide of high quality meal, offering wide range of menu at reasonable prices and operating for 24 hours. The hotel will also carry out direct marking strategies to reach individual customer and also it will advertisement in the mass media. It will also be proving special nights on weekends for couples as a way of advertising. (Ron, 2003) The business will have a central procurement procedure for raw material which will be used to prepare quality meals. The menu for the hotel will provide quality dished and buffet meals. Apart from buffet meals there will also be plate service served by well trained food waiters. The hotel will be headed by the hotel manager who will be responsible for coordinating the activities of