History of Indian Airlines

Brief History of Indian Airlines India's chiefly domestic state-owned carrier, Indian Airlines Ltd. , flies passengers and cargo to 59 domestic and 16 international destinations. Its fleet numbered 52 aircraft in 2000. Indian Airlines has traditionally based its network around the four main hubs of Delhi, Mumbai (formerly Bombay), Calcutta, and Chennai (formerly Madras). The airline carries about six million passengers a year and has a substantial freight operation. Origins The Air Corporations Act of 1953 amalgamated India's dozen or so airlines, most of them undercapitalized, into two nationalized air carriers: Air-India Ltd. given responsibility for international routes, and Indian Airlines Corporation (IAC), the domestic airline. The eight airlines that were amalgamated into IAC included Air Services of India Ltd. , Airways (India) Ltd. , Bharat Airways Ltd. , Deccan Airways Ltd. (already 70 percent government-owned), Himalayan Aviation Ltd. , Indian National Airways Ltd. , Kalin ga Airlines, Ltd. , plus the domestic operations of Air-India Ltd. IAC began operations with a fleet of 74 of the war surplus Douglas DC-3s that had founded its short-lived predecessors. The airline also had three times as many employees as it needed, writes R.E. G. Davies, a situation that was slow to change due to the government's refusal to allow layoffs. Davies also writes that the standard of maintenance was low and the airline suffered many accidents in its early years. IAC soon moved to bolster its fleet by ordering a few new de Havilland 114 Herons, retired after only a couple of years of service, and Vickers Viscount 768s, which were assigned to trunk routes. The DC-3s continued to supply feeder traffic; they soon began to be phased out by Fokker F-27s and Avro 748s. IAC began flying short-haul jets–French-made Caravelles–in the mid-1960s.The Caravelles were so popular that IAC soon needed larger jets to on the routes between Bombay (Mumbai), Delhi, Calcutta, and Madras (Chennai) that formed the India's domestic trunk network. IAC's first Boeing 737s entered service in 1971. Between 1962 and 1972, IAC was called upon to support the military in several campaigns, first in skirmishes with China, and later with the wars with Pakistan that ultimately led to the creation of Bangladesh. Confidence and Crisis in the 1970s and 1980s IAC announced a Rs45 million loss for 1972. The next year, the company had several incidents of aircraft damage or loss.Labor unrest, high fuel costs, political burdens, and built-in inefficiencies added to the company's problems. However, these were met with such resolve that IAC had the confidence to order its first wide-body jets, Airbus A300s, in 1975. A program to produce ground support equipment in Indian factories was part of the deal. In 1976, new routes stretched across political divisions to Kabul, Afghanistan, in the northwest, and the Maldive Islands in the south. The government allowed the formation of a few new limited service airlines in the 1970s: Air Works India, Huns Air, and Goldensun Aviation.None of them had long life spans. Around 1979, IAC dropped the word â€Å"Corporation† from its name. Another national airline, Vayudoot, was formed in 1981 and tasked with carrying feeder traffic from India's smaller communities. Indian Airlines' managing director, Gerry Pais, was Vayudoot's part-time chairman. Vayudoot was serving more than 100 destinations within India by 1990. The government also set up a helicopter corporation to serve off-shore oil fields. Britain's  Financial Times  described Indian Airlines as the world's third largest domestic carrier in the mid-1980s.With business growing at better than ten percent a year, it was increasing its capacity. Indian Airlines ordered a dozen of the new Boeing 757s in August 1984. After Rajiv Gandhi, a former Indian Airlines pilot, became prime minister, this order was changed to Airbus A320s due to what were perceived as political reasons. However, the crash of an Indian Airlines A320 in Bangalore on February 14, 1990–the type's second major crash globally in a two-year period–sorely tested management's faith in the plane, which featured new fly-by-wire flight controls and electronic cockpit instrumentation.As part of a plan to merge Indian Airlines with Air-India, the state's international carrier, two leading young industrialists were appointed to chair the boards of the two companies in autumn 1986. Neither these plans nor the new chairmen lasted very long. In 1987, Indian Airlines carried 10 million passengers and earned a profit of Rs630 million ($48 million). However, the quality of its service was facing criticism, to be heightened by the coming entry of new carriers into the market. India's chiefly domestic state-owned carrier, Indian Airlines Ltd. flies passengers and cargo to 59 domestic and 16 international destinations. Its fleet numbered 52 aircraft in 2000. Indian Airline s has traditionally based its network around the four main hubs of Delhi, Mumbai (formerly Bombay), Calcutta, and Chennai (formerly Madras). The airline carries about six million passengers a year and has a substantial freight operation. Origins The Air Corporations Act of 1953 amalgamated India's dozen or so airlines, most of them undercapitalized, into two nationalized air carriers: Air-India Ltd. given responsibility for international routes, and Indian Airlines Corporation (IAC), the domestic airline. The eight airlines that were amalgamated into IAC included Air Services of India Ltd. , Airways (India) Ltd. , Bharat Airways Ltd. , Deccan Airways Ltd. (already 70 percent government-owned), Himalayan Aviation Ltd. , Indian National Airways Ltd. , Kalinga Airlines, Ltd. , plus the domestic operations of Air-India Ltd. IAC began operations with a fleet of 74 of the war surplus Douglas DC-3s that had founded its short-lived predecessors.The airline also had three times as many emplo yees as it needed, writes R. E. G. Davies, a situation that was slow to change due to the government's refusal to allow layoffs. Davies also writes that the standard of maintenance was low and the airline suffered many accidents in its early years. IAC soon moved to bolster its fleet by ordering a few new de Havilland 114 Herons, retired after only a couple of years of service, and Vickers Viscount 768s, which were assigned to trunk routes. The DC-3s continued to supply feeder traffic; they soon began to be phased out by Fokker F-27s and Avro 748s.IAC began flying short-haul jets–French-made Caravelles–in the mid-1960s. The Caravelles were so popular that IAC soon needed larger jets to on the routes between Bombay (Mumbai), Delhi, Calcutta, and Madras (Chennai) that formed the India's domestic trunk network. IAC's first Boeing 737s entered service in 1971. Between 1962 and 1972, IAC was called upon to support the military in several campaigns, first in skirmishes with China, and later with the wars with Pakistan that ultimately led to the creation of Bangladesh. Confidence and Crisis in the 1970s and 1980sIAC announced a Rs45 million loss for 1972. The next year, the company had several incidents of aircraft damage or loss. Labor unrest, high fuel costs, political burdens, and built-in inefficiencies added to the company's problems. However, these were met with such resolve that IAC had the confidence to order its first wide-body jets, Airbus A300s, in 1975. A program to produce ground support equipment in Indian factories was part of the deal. In 1976, new routes stretched across political divisions to Kabul, Afghanistan, in the northwest, and the Maldive Islands in the south.The government allowed the formation of a few new limited service airlines in the 1970s: Air Works India, Huns Air, and Goldensun Aviation. None of them had long life spans. Around 1979, IAC dropped the word â€Å"Corporation† from its name. Another national airline, Vayudoot, was formed in 1981 and tasked with carrying feeder traffic from India's smaller communities. Indian Airlines' managing director, Gerry Pais, was Vayudoot's part-time chairman. Vayudoot was serving more than 100 destinations within India by 1990.The government also set up a helicopter corporation to serve off-shore oil fields. Britain's  Financial Times  described Indian Airlines as the world's third largest domestic carrier in the mid-1980s. With business growing at better than ten percent a year, it was increasing its capacity. Indian Airlines ordered a dozen of the new Boeing 757s in August 1984. After Rajiv Gandhi, a former Indian Airlines pilot, became prime minister, this order was changed to Airbus A320s due to what were perceived as political reasons.However, the crash of an Indian Airlines A320 in Bangalore on February 14, 1990–the type's second major crash globally in a two-year period–sorely tested management's faith in the plane, which feature d new fly-by-wire flight controls and electronic cockpit instrumentation. As part of a plan to merge Indian Airlines with Air-India, the state's international carrier, two leading young industrialists were appointed to chair the boards of the two companies in autumn 1986. Neither these plans nor the new chairmen lasted very long.In 1987, Indian Airlines carried 10 million passengers and earned a profit of Rs630 million ($48 million). However, the quality of its service was facing criticism, to be heightened by the coming entry of new carriers into the market. Chronology * Key Dates: * 1953:  Indian Airlines is formed as India's domestic airline. * 1965:  Short-haul Caravelle jets enter the fleet. * 1972:  IAC records a rare loss. * 1975:  The company orders its first widebody jets. * 1992:  India's domestic air market is deregulated. * 1998:  Plans to merge Indian Airlines with Air-India are drawn up but not approved. 2001:  The Indian government solicits bidders for p artial ownership of Indian Airlines. Additional Details * State-Owned Company * Incorporated:  1953 as Indian Airlines Corporation * Employees:  22,500 * Sales:  Rs 3,755 crore ($1 billion) (2001) * NAIC:  481111 Scheduled Passenger Air Transportation; 481112 Scheduled Freight Air Transportation; 481211 Nonscheduled Chartered Passenger Air Transportation; 481212 Nonscheduled Chartered Freight Air Transportationhttp://www. referenceforbusiness. com/history2/65/Indian-Airlines-Ltd. html#ixzz2DAhNxQo5

How Does Spielberg create fear and humour within ‘Jaws’?

The film â€Å"Jaws† was made in 1975 and was the film that brought the director Steven Spielberg his first major success. The film, with Spielberg as director, won three academy awards for editing, sound and original source. Spielberg, as a result of the film, became one of America's youngest multi millionaires. Spielberg was given $7,000,000 to spend as the films budget. This may not seem a large sum of money compared to the sort of money that is spent on films nowadays but, it was a very large sum of money to spend on a film in those days. The film received mostly positive reviews, there was the odd bad review, which was critical of Jaws not being able to make the audience feel sorry for the victims. The film is based on Peter Benchley's best selling novel, in which Jaws centres around the fictional North Atlantic resort island of Amity. A gigantic great white shark terrorizes the island. There are two killings at the beginning of the film, which brings in Matt Hooper, played by Richard Dreyfuss, an ichthyologist and oceanographer that is taken to Amity to help, using his expertise. Later on in the film, Amity's most respected and most feared shark hunter, the enigmatic, vaguely malicious Quint teams up with Matt Hooper and the chief of the Amity Police Department, Brody, to find and kill the enormous shark and save the town from financial disaster. Jaws has one of the best anti-heroes movies have ever seen, Quint played by Robert Shaw is humorous and is frightening all at once. His soliloquy in which he tells the others about the tragic sinking of the USS Indianapolis is a most chilling and unforgettable performance. As well as analysing the storyline and plot, many other aspects of the film should be analysed such as: digetic and non-digetic sound, camera angles and their effects and the use of props and setting. It would be impossible to analyse the entire film in such depth without producing an epic piece of writing, therefore for the purpose of this essay an indepth analysis of the second attack will be used to show how fear and humour are used. John William's had to make the music scary as the shark is not seen at the beginning therefore it needs the music to build suspense. It is instantly recognisable and almost as famous as the music from Physco. One of the reasons the music had to create the idea of the shark effectively was because, obviously Spielberg could not use a real shark. There was a mechanical model of a shark built (it was nicknamed â€Å"Bruce†). It created many problems. â€Å"Bruce† was made of polyurethane, was 24ft long and weighed 11/2 tons. On â€Å"Bruce's† first test, he sank, and on his second, he exploded. An inspection of the shark revealed that the shark was cross-eyed and its jaws would not shut. These problems compelled Spielberg to be more inventive and to hide the shark for as long as he could throughout the movie. The Stravinskian rhythms of John Williams's remarkable score created the idea of a menacing underwater killer. The fear that William's created meant that the horror of the Shark is left to the audience's imagination which is far scarier than anything the most creative special effects department could create. In the second attack, the camera is placed in front of Brody and characters walk in front of the camera, we get an interrupted view of the sea, like Brody does and this creates tension. There is an over the shoulder shot of a girl screaming, this prepares the audience for the attack. There is also digetic sound, such as splashing and the sound of laughter helps to build atmosphere of calm and fun. The close up of the people in the sea and screams build up the tension. The dog owner shouting his dog lets the audience know the shark is around. When we see the stick floating in the sea, that the owner of the dog has thrown, it is confirmed that the dog has been attacked, this builds the fear and tension for the audience as we know the little boy on the lilo is still out at sea. The non-digetic sound is the music and its effect is that we know the music represents the shark, we don't have to see it. The underwater shot also represents the shark with the views of children's legs which creates fear without seeing the shark itself. The climax of the music lets you know the attack will happen. The zoom in on Brody further heightens the fear. The victims are coded, Dog owner wears yellow, boy goes out to sea on yellow lilo and his mother wears a yellow hat. The police chief's nervousness and refusal to go near the water is first seen in comic terms by the islanders, but is gradually vindicated by a slow slippage of menacing imagery- a disappearing dog, an anxious mother and a sudden, gushing fountain of red that signals a fatal attack. This contrast between tension and humour creates a wave-like rollercoaster of emotion for the audience which has the effect of increasing the tension. Overall the film creates a rollercoaster effect, with the humour in the film given the audience a short respite in the tension. Which later further heightens the more tense movements and the attack. This is all done very cleverly because the use of non-digetic sound and shark view camera angles create tension and fear without actually seeing the shark and without seeing the attacks.

Discuss whether 'dress' (clothes and style) can be Essay

Discuss whether 'dress' (clothes and style) can be considered a form of communication. Does it make sense to speak of the language of clothes - Essay Example Again, the phrase appears to give an entire cultures implicit understanding of clothing and styles as communicative function. Normally, both clothing and the communicative function of style are perceived as a kind of being problematic and well understood in some culture. Majorly, an investigation into whether clothing behavior is, in general, a communicative adjustment to a particular culture will carefully be discussed herein. Basically, the paper examines the correlation in the communicative adaptability and the clothing tendency(Barnard, 1996). Clothing has a communicative function. In accordance to the understanding of the social psychology of dress, it is important that one understands that the total arrangement of outwardly detectable body modification inclusive of all material objects added onto it brings out the body supplement (May, 2013). In this case, the body modifications directly change the body, which includes making changes of the color appearance, supplements addition such as jewelry, clothing and hearing aids and a wide range of accessories. Some of the modifications in an individual may end up permanent like teeth straightening or even temporary such as deodorant. Thus, dress can alter how the body looks, feels, smells or even sounds. Clothing is taken to be a universal human behavior in that there are no societies where people do not engage in dressing behaviourism (Gott and Loughran, 2010). In defining clothing, it was noted that clothes provide to outright functions for humans, that is a modifier in the body process and as a medium of communication. When thinking about clothing in the dimension of modifier of the body process the focus is on the supplements and modifications that usually serve as interfaces between the general body and the large physical and the social environments in which human beings are found to live. When clothing protects the human body from

Maritime Transportation Industry Essay Example | Topics and Well Written Essays - 1000 words

Maritime Transportation Industry - Essay Example However, the maritime transportation industry could be considered as having reached its peak and is now falling out of popularity due to the many problems and challenges the industry is now facing. These problems are listed and discussed in the following: Unlike trucks and planes, ships operate in a much more extreme environment. The ship, exposed to highly-corrosive and oxidative seawater, develops rust easily and can have its parts heavily damaged in just one delivery especially if it encountered storms during the trip. Compounding the problem is the incrustation of ship hulls, particularly the underside, by bacteria, algae and other sea organisms. Incrustations destroy paint making it easier for the metal of the ship to corrode. A heavy layer of organisms increases drag and leads to higher fuel costs. It can also cause accidents, impaired navigational ability and even the loss of the vessel. These are grave problems unique only to the maritime shipping industry which makes it more dangerous than other transportation method. (GAO, 2002) One big problem with the maritime transportation industry is that it is very sensitive to instabilities in the industry. In the 1980s, the changing pattern of international trade combined with rapid technological developments resulted in many structural and technological changes in the world shipping industry (Sussman, 2002). The fast rise and fall of other industries that were sources of job orders of the maritime industry meant that there could be a rapid decline or surge in seaborne trade. A decline could wreak havoc in the maritime transport industry because the maritime transport fleet is unable to respond quickly as existing tonnage cannot be easily redeployed and contractual obligations for the construction or order of additional ships cannot be easily removed without substantial financial penalties. This characteristic of maritime transport could lead to excess tonnage situations such as what happened in the 1970s when seaborne trade started to diminish, especially in the pe troleum trades. The result was that there was a severe imbalance between supply and demand which peaked in 1983 when surplus tonnage amounted to 28.5% of the world fleet. This means that when there is a decline in maritime trade, the maritime transport would easily suffer from huge losses incurred in contract obligations and fall out of the industry which creates a void in suppliers of the service. (Department of Transportation, 2007; Pedraja, 1994) 2.3 Restrictive Shipping Practices According to Donn (2006), unlike air and land transport of goods,

Evaluating Organizational Behavior Research Paper

Evaluating Organizational Behavior - Research Paper Example This paper illustrates that through observing from both internal and external perspectives, individuals understand why people tend to behave in a particular manner within a team environment. PepsiCo. Inc is a multinational corporation from the United States (USA) that deals with food and beverage with its headquarters at New York in the USA. The company engages in manufacturing, marketing as well as a distribution of beverages, grain-based snack foods, as well as other products. The multinational engages in business operations throughout the continent. A focus on the company’s human resource policies proves essential to understanding its organization behavior. With distribution channels and manufacturing units all around the globe, the company realized the reason for successful operation is achieved through enhancing effective human resource policies. The code of conduct and Human Rights Work Policy of the company outlines guiding measures that ensure an embodied companyâ€⠄¢s policy that enhances in dealing fairly and honestly with the company’ s associates regarding wages and benefits as well as other employment conditions. The company provides equal opportunities for associates without tolerance for discrimination and thereby ensuring compliance with all applicable regulations, laws as well as other employment standards. Consequently, the company maintains a â€Å"Speak Up† policy line operational for twenty-four hours and an internet portal to enhance reporting of any alleged or suspected human rights abuses. The company respects workers dignity in the workplace as well as ensuring the associate's rights to personal security, clean, safe, as well as the healthful workplace. The company also provides associates freedom from harassment and abuse of al manners. Fair treatment and honesty are consequently applied in relation to workers wages, benefits and all conditions of employment. The associates’ right to freedom of associatio n also remains a significant point of consideration within the company.

Career develpoment plan part (iii) Essay Example | Topics and Well Written Essays - 500 words

Career develpoment plan part (iii) - Essay Example Here are three basic questions to answer: This gives the current-state analysis of skills, capabilities, and knowledge which each individual employee holds at this point in time. They are then required to jot down the strengths and weaknesses, which they think they carry. Their self assessment is then passed on to functional managers for evaluation based on their observation about each individual. This is more like a starting point for the employee’s career, presence of which may un-block potential growth areas. Second question which needs attention is the future-state one seeks to reach, considering the career interest, knowledge, and skills which can be enhanced. It gives a proper direction for pursuing the career one wants to stick to after gaining much experience. Mostly, career counseling or proper mentoring by experts can help in figuring out the place one desires to reach. Lastly, figuring out the gaps between the current-state and the future-state provides structured Action Plan for achieving desired goals. Over here, it’s very critical to have realistic goals in mind, absence of which can make the efforts go invain. The action plan created acts like a detailed map, consisting of step-by-step measures required to progress. The career map formed by the assessment acts like the initial document for carrying out the Performance Appraisal procedure, along with the Job Description and Job Responsibilities’ documents provided to employees at the time of induction. At the time of appraisal, which is the basic step for evaluating the progress, appraisal forms (refer to Appendix A) are shared. The yearly, bi-yearly, or quarterly appraisals highlight the strengths, which have been utilized the most; and the areas of improvement of each employee separately. Feedbacks of the appraisals are shared with the employees individually by calling private meeting in a closed room, where concerns can be shared and disagreements can be catered to

Marketing - Exam on Marketing Essay Example | Topics and Well Written Essays - 750 words

Marketing - Exam on Marketing - Essay Example The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business and the specific audience the business is trying to reach. II. While integrated marketing communication is a complex field, there are a number of specific IMC drivers. The primary drivers of integrated marketing communications include message clutter. Another notable driver is the need for consistency in brand differentiation. One considers that in organizations such as Coca-Cola this is evident in that a single logo and advertising campaign that are implemented for set periods. Still, other drivers are evolving technology and forming transaction to relationships. One considers that there are a variety of specific examples where these elements occur. In terms of evolving technology the Internet has presented many news ways companies can improve transaction to relationships and a fusion of entertainment to consumption. Among the most prom inent recent examples include advertising specifically tailored to the customer and email marketing campaigns. Domino’s Pizza, for instance, recently developed an advertising campaign where if individuals clicked on their Facebook page they were eligible for a discounted pizza. There are a variety of different IMC communication tools. Different tools have different uses. These tools creative a hierarchy of effects. Promotional tools are one prominent example. These tools must be developed so the target audience receives a message that is consistent throughout. For example, a business should use similar marketing designs and slogans throughout the organization so the customer comes to identify these elements with the business. This has become a prominent element of major corporations such as Starbucks and Coca-Cola. Other prominent marketing tools include publication relations, personal selling, and sales and promotion. In addition there are internal elements, including accoun tability where the organization considers cost elements. Another important consideration is integrated marketing communication from a managing perspective. Most importantly, IMC can be a challenging management task, as it involves a number of elements within the business. It follows that management must be highly coordinated in instituting these new forms of advertising inline with new forms of technology and communication. Today nearly all major corporate elements, one considers Wal-Mart, have a social media presence. There are a number of barriers to IMC. Many of these can be considered along a spectrum. For instance, talent and skills are potential barriers within the business. Other major barriers include control and coordination issues, business culture challenges, and modification challenges. There are a variety of advantages and disadvantages to IMC. The primary advantage is that IMC implements an approach to advertising that directly targets consumers with specific interests . This allows for more effective communication and a competitive advantage through more efficient marketing. In terms of disadvantages, there is a greater advertising burden placed on the organization. This increased burden also involves bureaucratic procedures and a uniformity of style and message. In conclusion, integrated marketing communication constitutes a new and highly adaptive form of advertising and marketing. The approach involves a comprehensive and customer centric approach to